|SMEs should take
note from this case of the benefits of adopting the appropriate
"cultural networking" approach to establish and
expand their market coverage.
SMEs should be prepared to be more open-up in their mental
models to embrace networking with other SMEs or large enterprises,
overseas or local, to achieve synergism, especially based
on the cultural networking approach. Successful networking,
including cultural networking would enable SMEs to:
(a) gain access to new market;
(b) enrich and enlarge information access;
(c) build new capability, competence, and technology;
(d) build critical mass to enhance competitive strength;
(e) catalyze innovation;
(f) enhance specialization; and
(g) facilitate individual and organizational learning.