Critical Improvement Areas for SME for Competitiveness
(Findings based on consulting service demanded by 83 SMEs from 1998 - 2002, as per Division of Commence, CityU and the Center for Entrepreneurial Development)
 
Critical Improvement Areas
Frequency of Demand
Percentage
Marketing Strategy Development and Effectiveness
17
20.48%
New Market Identification and Launch
17
20.48%
Business Strategy Development and Effectivenss
10
12.05%
Human Resource Management System Development and Effectiveness
9
10.84%
New Product Development and Launch
9
10.84%
Operational System Development and Effectiveness
7
8.43%
Consumer Behaviour Knowledge and Implications
6
7.23%
Brand Development and Management
4
4.82%
Organizational Buying Behaiour Knowledge and Implications
4
4.82%
   
100.00%